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Tastemaker: Elizabeth Gordon, House Beautiful, and the Postwar American Home
Monica Penick
€ 65.27
€ 50.63
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Description for Tastemaker: Elizabeth Gordon, House Beautiful, and the Postwar American Home
Hardback. A riveting and superbly illustrated account of the enigmatic House Beautiful editor's profound influence on mid-century American taste Num Pages: 260 pages, 96 color + 90 b/w illus. BIC Classification: 1KBB; 3JJP; ACXJ; AKB; AMR; AMX. Category: (G) General (US: Trade). Dimension: 280 x 206. .
A riveting and superbly illustrated account of the enigmatic House Beautiful editor’s profound influence on mid-century American taste
From 1941 to 1964, House Beautiful magazine’s crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of “good design” and “better living” to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful’s Pace Setter House Program and the Climate Control Project, popularized a “livable” and decidedly American version of postwar modern architecture. Gordon’s devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon’s editorial programs reshaped ideas ... Read more
A riveting and superbly illustrated account of the enigmatic House Beautiful editor’s profound influence on mid-century American taste
From 1941 to 1964, House Beautiful magazine’s crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of “good design” and “better living” to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful’s Pace Setter House Program and the Climate Control Project, popularized a “livable” and decidedly American version of postwar modern architecture. Gordon’s devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon’s editorial programs reshaped ideas ... Read more
Product Details
Publisher
Yale University Press
Format
Hardback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
260
Place of Publication
, United States
ISBN
9780300221763
SKU
V9780300221763
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-12
About Monica Penick
Monica Penick is assistant professor in the Design Studies Department at the University of Wisconsin–Madison.
Reviews for Tastemaker: Elizabeth Gordon, House Beautiful, and the Postwar American Home
Finalist for the 2018 Modernist Studies Association Book Prize Winner of the 2019 SESAH Publication Awards, sponsored by the Southeast Chapter of the Society of Architectural Historians “This book is extremely important and timely. The intelligence and seriousness with which it frames questions about taste and modernism will move the conversation forward. It is a game changer in both ... Read more