Stock image for illustration purposes only - book cover, edition or condition may vary.
PR! - A Social History of Spin
Stuart Ewen
€ 36.95
FREE Delivery in Ireland
Description for PR! - A Social History of Spin
Paperback. A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Num Pages: 496 pages, illustrations. BIC Classification: 1KBB; HBTB; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 227 x 154 x 27. Weight in Grams: 696.
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle," warned Ivy Lee, one of America's first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude." Unless corporations developed means for counteracting public ... Read more
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle," warned Ivy Lee, one of America's first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude." Unless corporations developed means for counteracting public ... Read more
Product Details
Format
Paperback
Publication date
1996
Publisher
Basic Books
Condition
New
Number of Pages
496
Place of Publication
, United States
ISBN
9780465061792
SKU
V9780465061792
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Stuart Ewen
Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate centre. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which ... Read more
Reviews for PR! - A Social History of Spin