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Campaign Advertising and American Democracy
Michael M. Franz
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Description for Campaign Advertising and American Democracy
Paperback. Show that ads disseminate information about the candidates and generate voter interest. This book says that advertising even prompts voters to feel confident about the functioning of American democracy. It finds little evidence that ads have adverse effects on voter behaviour. Num Pages: 216 pages, 30 tables, 7 illustrations, 25 figures. BIC Classification: 1KBB; JPHV; JPVL. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 154 x 13. Weight in Grams: 294.
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.
Product Details
Format
Paperback
Publication date
2007
Publisher
Temple University Press
Condition
New
Number of Pages
216
Place of Publication
Philadelphia PA, United States
ISBN
9781592134564
SKU
V9781592134564
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Michael M. Franz
Michael M. Franz is Assistant Professor of Government and Legal Studies at Bowdoin College. His research interests include political advertising, interest groups politics, campaign finance reform, and mass media. He has published articles in American Journal of Political Science, Political Communication, Political Analysis, Political Behavior, and Social Science Quarterly. Paul B. Freedman is Associate Professor in the Department of ... Read more
Reviews for Campaign Advertising and American Democracy
"The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential." - Choice