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Packaged Pleasures: How Technology and Marketing Revolutionized Desire
Gary S. Cross
€ 41.99
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Description for Packaged Pleasures: How Technology and Marketing Revolutionized Desire
Hardcover. From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. This book sheds new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. Num Pages: 336 pages, 37 halftones, 5 line drawings, 1 table. BIC Classification: 1KBB; JFCD; JFFT. Category: (G) General (US: Trade). Dimension: 240 x 164 x 29. Weight in Grams: 618.
From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill - and addictions. In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an unchartered chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. In ... Read more
From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill - and addictions. In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an unchartered chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. In ... Read more
Product Details
Publisher
University Of Chicago Press
Format
Hardback
Publication date
2014
Condition
New
Weight
618g
Number of Pages
336
Place of Publication
, United States
ISBN
9780226121277
SKU
V9780226121277
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Gary S. Cross
Gary S. Cross is distinguished professor of modern history at Pennsylvania State University and the author of many books, including An All-Consuming Century: Why Commercialism Won in Modern America and The Playful Crowd: Pleasure Places in the Twentieth Century. Robert N. Proctor is professor of history of science at Stanford University and the author of many books, including Racial ... Read more
Reviews for Packaged Pleasures: How Technology and Marketing Revolutionized Desire
This book persuasively addresses one of the key questions in modern history: how human experience has been reshaped by mass marketing. It includes but goes beyond attention to advertising, to a fascinating exploration of technology's impact on products and packaging, and how the result has transformed sensory response. A groundbreaking effort. -Peter N. Stearns, author of The Industrial Revolution ... Read more