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The Corporate Eye. Photography and the Rationalization of American Commercial Culture, 1884-1929.
Elspeth H. Brown
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Description for The Corporate Eye. Photography and the Rationalization of American Commercial Culture, 1884-1929.
Hardback. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject as well. Series: Studies in Industry and Society. Num Pages: 348 pages, 75, 75 black & white halftones. BIC Classification: 1KBB; 3JH; 3JJC; AJR; KJ. Category: (G) General (US: Trade). Dimension: 229 x 152 x 26. Weight in Grams: 658.
In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising, and the use of applied psychology. In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing, among others, the work of Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of ... Read more
In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising, and the use of applied psychology. In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing, among others, the work of Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of ... Read more
Product Details
Format
Hardback
Publication date
2005
Publisher
Johns Hopkins University Press United States
Number of pages
348
Condition
New
Series
Studies in Industry and Society
Number of Pages
348
Place of Publication
Baltimore, MD, United States
ISBN
9780801880995
SKU
V9780801880995
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-50
About Elspeth H. Brown
Elspeth H. Brown is an associate professor of history at the University of Toronto and the director of the Centre for the Study of the United States, Munck Centre for International Studies, University of Toronto.
Reviews for The Corporate Eye. Photography and the Rationalization of American Commercial Culture, 1884-1929.
A highly welcome contribution to the field of business history as well as American visual culture. Business History Review 2006 This highly readable, interdisciplinary book provides insights into both the history of American economic development and the history of photography. Afterimage 2006 A unique and interdisciplinary analysis of the intersection between visual and commercial culture in the USA. History of ... Read more