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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
Samuel L. Popkin
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Description for The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
Paperback. Num Pages: 332 pages, 26tabs. BIC Classification: 1KBB; JPHF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 154 x 21. Weight in Grams: 492.
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns ... Read more
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns ... Read more
Product Details
Format
Paperback
Publication date
1994
Publisher
University Of Chicago Press
Number of pages
332
Condition
New
Number of Pages
332
Place of Publication
, United States
ISBN
9780226675459
SKU
V9780226675459
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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