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Customer Satisfaction Evaluation
Grigoroudis, Evangelos; Siskos, Yannis
€ 248.27
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Description for Customer Satisfaction Evaluation
Hardback. This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA. Series: International Series in Operations Research & Management Science. Num Pages: 308 pages, 129 black & white illustrations, 57 black & white tables, biography. BIC Classification: KJSM; KJT; PBUH. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 1400.
The customer orientation philosophy of modern business organizations and the implementation of the main principles of continuous improvement, justifies the importance of evaluating and analyzing cust omer satisfaction. In fact, customer satisfaction isconsidere d today as a baseline standard of performance and a possi ble standardo f excellence forany business organization. Extensive research has defined several alternative approaches, which examine the customer satisfaction evaluation prob lem from very different perspectives. These approaches include simple quantitative tools, statistical and data analysis techniques, consumer behavioral models, etc. and adopt the following main prin ciples: * The data of the problem are based ... Read more
The customer orientation philosophy of modern business organizations and the implementation of the main principles of continuous improvement, justifies the importance of evaluating and analyzing cust omer satisfaction. In fact, customer satisfaction isconsidere d today as a baseline standard of performance and a possi ble standardo f excellence forany business organization. Extensive research has defined several alternative approaches, which examine the customer satisfaction evaluation prob lem from very different perspectives. These approaches include simple quantitative tools, statistical and data analysis techniques, consumer behavioral models, etc. and adopt the following main prin ciples: * The data of the problem are based ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
Springer-Verlag New York Inc. United States
Number of pages
308
Condition
New
Series
International Series in Operations Research & Management Science
Number of Pages
308
Place of Publication
New York, NY, United States
ISBN
9781441916396
SKU
V9781441916396
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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