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Marketing 101
Carroll, David; Carroll, Susan Rovezzi
€ 111.15
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Description for Marketing 101
hardcover. Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps. Num Pages: 168 pages, illustrations. BIC Classification: JNKP; KJS. Category: (G) General (US: Trade). Dimension: 264 x 187 x 15. Weight in Grams: 526.
Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach—only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.
Product Details
Format
Hardback
Publication date
2011
Publisher
Rowman & Littlefield United States
Number of pages
168
Condition
New
Number of Pages
168
Place of Publication
Lanham, United States
ISBN
9781607096245
SKU
V9781607096245
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Carroll, David; Carroll, Susan Rovezzi
Susan Rovezzi Carroll and David Carroll provide strategic marketing consultation based on data driven information. Public schools, non-profit organizations, and corporations have looked to them for their expertise for over 30 years.
Reviews for Marketing 101
Marketing 101: How Smart Schools Get and Keep Community Support is an excellent resource for re-energizing the increasingly tentative faith in public schools. The book offers proactive strategies for being more responsive to all constituencies and for seizing opportunities to improve public image.
Lois Lanning, assistant superintendent of schools, Region 15, Middlebury/Southbury, Connecticut Never before has there been such a pronounced need to build support for public education nation wide. Building upon proven success, the strategies contained in Marketing 101 are an invaluable resource for public schools serious about building and sustaining long-term community support and trust.
Bill Erlendson, assistant superintendent, San Jose Unified School District They have distilled all of their knowlegde into a compact practical handbook designed to guide educators in the application of marketing strategies that get results.
Litchfield County Times
For over 30 years, the Carroll's have provided marketing research and strategic direction to public schools, universities, hospitals and health care organizations and corporations. Now they have distilled all of their knowledge into a compact, practical handbook designed to guide educators in the application of marketing strategies that get results.
The Hartford Courant
Lois Lanning, assistant superintendent of schools, Region 15, Middlebury/Southbury, Connecticut Never before has there been such a pronounced need to build support for public education nation wide. Building upon proven success, the strategies contained in Marketing 101 are an invaluable resource for public schools serious about building and sustaining long-term community support and trust.
Bill Erlendson, assistant superintendent, San Jose Unified School District They have distilled all of their knowlegde into a compact practical handbook designed to guide educators in the application of marketing strategies that get results.
Litchfield County Times
For over 30 years, the Carroll's have provided marketing research and strategic direction to public schools, universities, hospitals and health care organizations and corporations. Now they have distilled all of their knowledge into a compact, practical handbook designed to guide educators in the application of marketing strategies that get results.
The Hartford Courant