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Management and Leadership of Educational Marketing: Research, Practice and Applications
Izhar Oplatka
€ 137.16
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Description for Management and Leadership of Educational Marketing: Research, Practice and Applications
Hardback. The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention. Editor(s): Oplatka, Izhar; Hemsley-Brown, Jane. Series Editor(s): Normore, Anthony H. Series: Advances in Educational Administration. Num Pages: 300 pages. BIC Classification: JNK. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 22. Weight in Grams: 570.
The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, ... Read more
The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, ... Read more
Product Details
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
300
Format
Hardback
Publication date
2012
Series
Advances in Educational Administration
Condition
New
Weight
570g
Number of Pages
300
Place of Publication
Bingley, United Kingdom
ISBN
9781781902424
SKU
V9781781902424
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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