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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Viswanathan, Madhubalan; Gajendiran, S.; Venkatesan, Ramarathnam
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Description for Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Hardback. Describes research on low-literate, poor buyers and sellers in subsistence marketplaces. The authors examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Series: Education in the Asia-Pacific Region: Issues, Concerns & Prospects. Num Pages: 247 pages, biography. BIC Classification: 1F; 1QRP; JNK. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 15. Weight in Grams: 526.
This book is the result of several years of research, curriculum development, and testing of a consumer and entrepreneurial literacy educational program for l- literate, low-income adults in India. Whereas there has been considerable att- tion on micro nancing in recent decades, we describe an educational program that focuses on enabling generic skills about the marketplace and complements these important efforts. We conducted research aimed at understanding lives and m- ketplaces in subsistence contexts in urban and rural parts of a state in South India. We used the research as a basis for developing a consumer and entrepreneurial literacy educational ... Read more
This book is the result of several years of research, curriculum development, and testing of a consumer and entrepreneurial literacy educational program for l- literate, low-income adults in India. Whereas there has been considerable att- tion on micro nancing in recent decades, we describe an educational program that focuses on enabling generic skills about the marketplace and complements these important efforts. We conducted research aimed at understanding lives and m- ketplaces in subsistence contexts in urban and rural parts of a state in South India. We used the research as a basis for developing a consumer and entrepreneurial literacy educational ... Read more
Product Details
Format
Hardback
Publication date
2008
Publisher
Springer-Verlag New York Inc. United States
Number of pages
247
Condition
New
Series
Education in the Asia-Pacific Region: Issues, Concerns & Prospects
Number of Pages
223
Place of Publication
New York, NY, United States
ISBN
9781402057687
SKU
V9781402057687
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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