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The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company´s Intellectual Property
Adam Jolly
€ 101.53
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Description for The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company´s Intellectual Property
Hardback. The Handbook of European Intellectual Property Management is the definitive guide to best practice IP management and regulations, and empowers readers to maximise the value of their innovations and brands, by managing them as real business assets. Num Pages: 208 pages, black & white illustrations. BIC Classification: 1QFE; KJM; LAY; LNR. Category: (G) General (US: Trade). Dimension: 249 x 178 x 20. Weight in Grams: 560.
When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive to maintain and hard to enforce. Drawing on a wide range of expert contributions, The Handbook of European Intellectual Property Management is a practical and easy-to-follow account of how IP comes into play at various stages of ventures and delivers commercial success and real competitive advantage. Drawing out the commercial implications of the changes that are happening within Europe's ... Read more
When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive to maintain and hard to enforce. Drawing on a wide range of expert contributions, The Handbook of European Intellectual Property Management is a practical and easy-to-follow account of how IP comes into play at various stages of ventures and delivers commercial success and real competitive advantage. Drawing out the commercial implications of the changes that are happening within Europe's ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
208
Place of Publication
London, United Kingdom
ISBN
9780749470456
SKU
V9780749470456
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Adam Jolly
Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is Consultant Editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.
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