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Brand Medicine
Blackett, Tom; Robins, Rebecca. Ed(S): Blackett, Tom; Robins, Rebecca
€ 63.69
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Description for Brand Medicine
Hardback. This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management. Editor(s): Blackett, Tom; Robins, Rebecca. Num Pages: 335 pages, 155 black & white illustrations, biography. BIC Classification: KJS; KNDP; MMG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 25. Weight in Grams: 638.
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and ... Read more
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and ... Read more
Product Details
Format
Hardback
Publication date
2001
Publisher
Palgrave Macmillan United Kingdom
Number of pages
335
Condition
New
Number of Pages
308
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333930984
SKU
V9780333930984
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Blackett, Tom; Robins, Rebecca. Ed(S): Blackett, Tom; Robins, Rebecca
TOM BLACKETT is Group Deputy Chairman of Interbrand. He is the author of, Trademarks and the co-author of, Co-Branding, both published by Palgrave. REBECCA ROBINS is a Senior Consultant of Interbrand Healthcare in New York. Prior to joining the New York office, she worked in the London office of Interbrand for four years.
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