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Scare Tactics
Douglas N. Walton
€ 132.33
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Description for Scare Tactics
Hardback. Offers a theory of the structure of reasoning used in fear and threat appeal argumentation. This book is suitable for professionals and students in law, critical thinking, advertising, speech communication, informal logic, cognitive science, rhetoric, and media studies. Series: Argumentation Library. Num Pages: 233 pages, biography. BIC Classification: HPL. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 164 x 19. Weight in Grams: 494.
Scare Tactics, the first book on the subject, provides a theory of the structure of reasoning used in fear and threat appeal argumentation. Such arguments come under the heading of the argumentum ad baculum, the `argument to the stick/club', traditionally treated as a fallacy in the logic textbooks. The new dialectical theory is based on case studies of many interesting examples of the use of these arguments in advertising, public relations, politics, international negotiations, and everyday argumentation on all kinds of subjects. Many of these arguments are amusing, once you see ... Read more
Scare Tactics, the first book on the subject, provides a theory of the structure of reasoning used in fear and threat appeal argumentation. Such arguments come under the heading of the argumentum ad baculum, the `argument to the stick/club', traditionally treated as a fallacy in the logic textbooks. The new dialectical theory is based on case studies of many interesting examples of the use of these arguments in advertising, public relations, politics, international negotiations, and everyday argumentation on all kinds of subjects. Many of these arguments are amusing, once you see ... Read more
Product Details
Format
Hardback
Publication date
2000
Publisher
Kluwer Academic Publishers United States
Number of pages
233
Condition
New
Series
Argumentation Library
Number of Pages
218
Place of Publication
Dordrecht, Netherlands
ISBN
9780792365433
SKU
V9780792365433
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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