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The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Erik Du Plessis
€ 40.99
€ 36.70
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Description for The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Hardback. Explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. This title investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing. Num Pages: 272 pages, black & white illustrations. BIC Classification: JMM; KJSM. Category: (G) General (US: Trade). Dimension: 243 x 166 x 22. Weight in Grams: 556.
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions ... Read more
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
272
Format
Hardback
Publication date
2011
Condition
New
Weight
555g
Number of Pages
272
Place of Publication
London, United Kingdom
ISBN
9780749461256
SKU
V9780749461256
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Erik Du Plessis
Erik du Plessis is Chairman of Millward Brown (South Africa), one of the world's top market research companies with 78 offices in 51 countries. He is also a Visiting Professor at the Copenhagen Business School, and the author of The Advertised Mind, published by Kogan Page.
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