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Market Segmentation
Wedel, Michel; Kamakura, Wagner A.
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Description for Market Segmentation
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 382 pages, biography. BIC Classification: KJS; PBF; PBT; PBW. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 21. Weight in Grams: 623.
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments.
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Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments.
... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
382
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
382
Place of Publication
New York, NY, United States
ISBN
9781461371045
SKU
V9781461371045
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Wedel, Michel; Kamakura, Wagner A.
Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.
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