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11%OFFSam Gosling (Ed.) - Advanced Methods for Conducting Online Behavioral Research - 9781433806957 - V9781433806957
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Advanced Methods for Conducting Online Behavioral Research

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Description for Advanced Methods for Conducting Online Behavioral Research Hardback. The Internet is revolutionizing the way psychologists conduct behavioral research. This book goes beyond the basics to teach readers advanced methods for conducting behavioral research on the Internet. It is designed for researchers and advanced graduate students in the behavioral sciences seeking greater technical detail about research methods. Num Pages: 328 pages, Illustrations. BIC Classification: JMAL. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 254 x 178 x 23. Weight in Grams: 703.
This book goes beyond the basics to teach readers advanced methods for conducting behavioral research on the Internet. Readers are shown, step by step, how to conduct online experiments, surveys, and ability testing, use advanced graphic tools, apply automatic text analysis tools, check the validity of protocols, and much more.

The Internet is revolutionizing the way psychologists conduct behavioral research. Studies conducted online are not only less error-prone and labor-intensive but also rapidly reach large numbers of diverse participants at a fraction of the cost of traditional methods. In addition to improving the efficiency and accuracy of data ... Read more

Product Details

Format
Hardback
Publication date
2010
Publisher
American Psychological Association United States
Number of pages
328
Condition
New
Number of Pages
286
Place of Publication
Washington DC, United States
ISBN
9781433806957
SKU
V9781433806957
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-35

About Sam Gosling (Ed.)
Samuel D. Gosling, PhD, is a professor of psychology at the University of Texas at Austin. He has been using the Internet to collect data since the mid 1990s, when he created a questionnaire to collect personality ratings of pets by their owners. Since then, he has published numerous articles that make use of data collected on the Internet; these ... Read more

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