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Consumer Culture Theory (Research in Consumer Behavior)
John Schouten (Ed.)
€ 148.00
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Description for Consumer Culture Theory (Research in Consumer Behavior)
Hardcover. Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value. Editor(s): Schouten, John; Martin, Diane; Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 350 pages. BIC Classification: JFFT; JMAL. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 27. Weight in Grams: 568.
The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics ... Read more
The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics ... Read more
Product Details
Format
Hardback
Publication date
2014
Publisher
Emerald Group Publishing Limited
Condition
New
Series
Research in Consumer Behavior
Number of Pages
350
Place of Publication
Bingley, United Kingdom
ISBN
9781784411589
SKU
V9781784411589
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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