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Clear and to the Point: 8 psychological principles for compelling PowerPoint presentations
Stephen M. Kosslyn
€ 37.99
€ 33.71
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Description for Clear and to the Point: 8 psychological principles for compelling PowerPoint presentations
Paperback. In this book, Stephen Kosslyn, a renowned neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has provided about how perception, memory, and cognition operate. Num Pages: 240 pages, 15 colour illustrations and 112 black & white illustrations. BIC Classification: JMJ; JMRP; KJP; UFGP. Category: (P) Professional & Vocational. Dimension: 253 x 177 x 15. Weight in Grams: 524.
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with ... Read more
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with ... Read more
Product Details
Format
Paperback
Publication date
2007
Publisher
Oxford University Press Inc United States
Number of pages
234
Condition
New
Number of Pages
240
Place of Publication
New York, United States
ISBN
9780195320695
SKU
V9780195320695
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-9
About Stephen M. Kosslyn
Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: ... Read more
Reviews for Clear and to the Point: 8 psychological principles for compelling PowerPoint presentations
Kosslyn puts PowerPoint users on notice. Read this book, and you will be enlightened... Kosslyn's thorough and engaging treatment is based on broad scientific literature, and on his extensive experience. Besides covering the myriad features that PowerPoint offers, Kosslyn provides great advice on how to connect with an audience, tell a story, work at the right level of information, and ... Read more