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Advances in National Brand and Private Label Marketing

. Ed(S): Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos

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Description for Advances in National Brand and Private Label Marketing Paperback. Editor(s): Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos. Series: Springer Proceedings in Business and Economics. Num Pages: 171 pages, 7 black & white illustrations, 1 colour illustrations, biography. BIC Classification: JMJ; KJC; KJE. Category: (G) General (US: Trade). Dimension: 235 x 155 x 9. Weight in Grams: 273.

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

Product Details

Format

Paperback

Publication date

2016

Publisher

Springer International Publishing AG Switzerland

Number of pages

171

Condition

New

Series

Springer Proceedings in Business and Economics

Number of Pages

161

Place of Publication

Cham, Switzerland

ISBN

9783319399454

SKU

V9783319399454

Shipping Time

Usually ships in 15 to 20 working days

Ref

99-15

About . Ed(S): Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos

Francisco J. Martínez-López, MSc in Marketing, and European PhD in Business Administration, with Extraordinary Doctoral Prize (University of Granada, Spain), is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. He has been visiting scholar at the Zicklin School of Business (NY, USA), Aston Business School (Aston University, UK), the University ... Read moreof Chicago Booth School of Business (IL, USA), the Michael Smurfit School of Business (Dublin, Ireland), Rutgers Business School (NJ, USA) and the Complutense University Business School (Madrid, Spain). He is Editor-in-Chief of the International Journal of Business Environment (Inderscience Publishers), Associate Editor of European Journal of Marketing (Emerald) and belongs to the Editorial Board of Industrial Marketing Management (Elsevier). Dr. Martínez-López has co-edited several international journals’ special issues and research books for leading publishers of business and management research as Springer and Elsevier. He has also co-authored the text book "e-business Strategies for E-business: Creating Value through Electronic and Mobile Commerce. Concepts and cases (3rd Edition)” (Pearson). Likewise, he has published more than 80 papers in international journals and conferences proceedings. Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings. Els Gijsbrechts is professor of Marketing at Tilburg School of Economics and Management. Her research focuses on modeling consumers' shopping behavior and their responses to retailer and manufacturer decisions and characteristics, such as stockouts, shelf layout, price (promotions), branding, and assortment decisions. Show Less

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Advances in National Brand and Private Label Marketing

. Ed(S): Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos

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