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Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions
Fiona Spotswood
€ 40.99
€ 38.98
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Description for Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions
Paperback. Editor(s): Spotswood, Fiona. Num Pages: 256 pages. BIC Classification: JFF; JMH. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156. .
`Behaviour change' has become a buzz phrase of growing importance to policymakers and researchers. There is an increasing focus on exploring the relationship between social organisation and individual action, and on intervening to influence societal outcomes like population health and climate change. Researchers continue to grapple with methodologies, intervention strategies and ideologies around `social change'. Multidisciplinary in approach, this important book draws together insights from a selection of the principal thinkers in fields including public health, transport, marketing, sustainability and technology. The book explores the political and historical landscape of behaviour change, and trends in academic theory, ... Read more
`Behaviour change' has become a buzz phrase of growing importance to policymakers and researchers. There is an increasing focus on exploring the relationship between social organisation and individual action, and on intervening to influence societal outcomes like population health and climate change. Researchers continue to grapple with methodologies, intervention strategies and ideologies around `social change'. Multidisciplinary in approach, this important book draws together insights from a selection of the principal thinkers in fields including public health, transport, marketing, sustainability and technology. The book explores the political and historical landscape of behaviour change, and trends in academic theory, ... Read more
Product Details
Publisher
Policy Press United Kingdom
Number of pages
256
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
256
Place of Publication
Bristol, United Kingdom
ISBN
9781447317562
SKU
V9781447317562
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Fiona Spotswood
Dr Fiona Spotswood is a critical marketer based at Bristol Business School, University of the West of England. Her research uses practice theory to explore the impact of marketing on 'wicked' problems.
Reviews for Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions
This is a realistic, pragmatic collection, exploring what fails as well as what works, and the uphill work of influencing political change. Andy Beckingham, Public Health Today There is a growing acknowledgement that the wicked problems in society can only be effectively addressed through a multidisciplinary approach to behaviour change. This excellent edited text provides multiple perspectives and ... Read more