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Communication and Persuasion
Petty, Richard E.; Cacioppo, John T.
€ 182.96
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Description for Communication and Persuasion
Paperback. Series: Springer Series in Social Psychology. Num Pages: 278 pages, biography. BIC Classification: JM. Category: (P) Professional & Vocational. Dimension: 234 x 157 x 20. Weight in Grams: 438.
It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of ... Read more
It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
Springer-Verlag New York Inc. United States
Number of pages
278
Condition
New
Series
Springer Series in Social Psychology
Number of Pages
264
Place of Publication
New York, NY, United States
ISBN
9781461293781
SKU
V9781461293781
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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