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Consumer Psychology in a Social Media World
Claudiu Dimofte
€ 63.90
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Description for Consumer Psychology in a Social Media World
Paperback. .
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. ... Read more
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals' use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
278
Place of Publication
London, United Kingdom
ISBN
9780765646941
SKU
V9780765646941
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-5
About Claudiu Dimofte
Claudiu V. Dimofte is Associate Professor of Marketing at San Diego State University. Curtis P. Haugtvedt is Associate Professor of Marketing at Ohio State University. Richard F. Yalch is Professor of Marketing at the University of Washington.
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