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McMullan, Retired W. Edward; Kenworthy, Thomas P. - Creativity and Entrepreneurial Performance - 9783319355986 - V9783319355986
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Creativity and Entrepreneurial Performance

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Description for Creativity and Entrepreneurial Performance Paperback. This book offers a bold predictive theory linking entrepreneurial creativity to entrepreneurial performance. It reviews related empirical research and provides a predictive model of entrepreneurial outcomes. Series: Exploring Diversity in Entrepreneurship. Num Pages: 221 pages, 7 black & white illustrations, 5 colour illustrations, biography. BIC Classification: JMJ; KJC; KJH; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 349.
The essential problem in entrepreneurship is improving the performance of entrepreneurs. The most important theories will be the ones that most enable us to predict and then ultimately influence entrepreneurial performance. This book develops a new and more accurate theory of entrepreneurial performance based in entrepreneurial creativity. The field of entrepreneurship has a long tradition of expecting entrepreneurial performance to be influenced by creativity, tracing back even before the pioneering work of Joseph Schumpeter (1883 to 1950), who defined entrepreneurship as creative-destruction—creating the new by supplanting or destroying the old. Subsequently, psychologist Robert Sternberg defined creativity as broadly encompassing creative ... Read more

Product Details

Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
221
Condition
New
Series
Exploring Diversity in Entrepreneurship
Number of Pages
207
Place of Publication
Cham, Switzerland
ISBN
9783319355986
SKU
V9783319355986
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

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