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Influence: Science and Practice: Pearson New International Edition
Robert Cialdini
€ 93.21
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Description for Influence: Science and Practice: Pearson New International Edition
Paperback. Num Pages: 272 pages. BIC Classification: JMR. Category: (U) Tertiary Education (US: College). Dimension: 275 x 216 x 8. Weight in Grams: 526.
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. ... Read more
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. ... Read more
Product Details
Publisher
Pearson Education Limited
Number of pages
272
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
272
Place of Publication
Harlow, United Kingdom
ISBN
9781292022291
SKU
V9781292022291
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-5
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