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Marketing Health Behavior
. Ed(S): Frederiksen, L.W.; Solomon, L.J.; Brehony, K.A.
€ 68.53
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Description for Marketing Health Behavior
Hardback. Editor(s): Frederiksen, L.W.; Solomon, L.J.; Brehony, K.A. Num Pages: 200 pages, biography. BIC Classification: JMAL. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 234 x 156 x 16. Weight in Grams: 1080.
This is a book that grew out of frustration. The frustration was rooted in our failed attempts to help people modify health-related behavior. From a behavioral medicine perspective, it was readily apparent to us that there were many things people could do to improve their health. Some of these were preventive behaviors, whereas others were much more therapeutic or rehabilitative in nature. Put another way, there were specific well-known behavioral strategies that people could use to maintain or regain their good health. Yet despite our good intentions, enthusiasm, and considerable efforts, something was wrong. People dropped out of therapy or ... Read more
This is a book that grew out of frustration. The frustration was rooted in our failed attempts to help people modify health-related behavior. From a behavioral medicine perspective, it was readily apparent to us that there were many things people could do to improve their health. Some of these were preventive behaviors, whereas others were much more therapeutic or rehabilitative in nature. Put another way, there were specific well-known behavioral strategies that people could use to maintain or regain their good health. Yet despite our good intentions, enthusiasm, and considerable efforts, something was wrong. People dropped out of therapy or ... Read more
Product Details
Format
Hardback
Publication date
1984
Publisher
Springer Science+Business Media United States
Number of pages
200
Condition
New
Number of Pages
200
Place of Publication
, United States
ISBN
9780306415234
SKU
V9780306415234
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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