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Marketing Psychology
Gordon R. Foxall
€ 122.47
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Description for Marketing Psychology
Hardback. This text portays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Num Pages: 216 pages, biography. BIC Classification: JMAL; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 18. Weight in Grams: 430.
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.
Product Details
Format
Hardback
Publication date
1997
Publisher
Palgrave Macmillan United Kingdom
Number of pages
216
Condition
New
Number of Pages
203
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333662779
SKU
V9780333662779
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Gordon R. Foxall
GORDON R. FOXALL
Reviews for Marketing Psychology
'Should you want to sample the most up-to-date work on consumer behaviour, this is the book for you ... highly innovative in its thinking.' - Teaching Business and Economics