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Psychology of Loyalty
Luther B. Miller
€ 188.09
€ 129.19
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Description for Psychology of Loyalty
Hardcover. Num Pages: 121 pages, illustrations. BIC Classification: JMQ; JMR. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 13. Weight in Grams: 362.
In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.
In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.
Product Details
Publisher
Nova Science Publishers Inc United States
Number of pages
121
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
121
Place of Publication
New York, United States
ISBN
9781626185722
SKU
V9781626185722
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
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