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What Makes Your Brain Happy and Why You Should Do the Opposite
David Disalvo
€ 19.99
€ 19.37
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Description for What Makes Your Brain Happy and Why You Should Do the Opposite
Paperback. Num Pages: 288 pages. BIC Classification: JM. Category: (G) General (US: Trade). Dimension: 155 x 224 x 23. Weight in Grams: 438.
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, ... Read more
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, ... Read more
Product Details
Publisher
Prometheus Books
Number of pages
288
Format
Paperback
Publication date
2011
Condition
New
Weight
438g
Number of Pages
309
Place of Publication
, United States
ISBN
9781616144838
SKU
V9781616144838
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About David Disalvo
David DiSalvo is a science, technology, and culture writer for Scientific American Mind, Psychology Today, and a number of other publications. He is the writer behind the well-regarded science blog Neuronarrative, which reaches more 100,000 readers in more than 200 countries.
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