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Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities
Walter Wymer (Ed.)
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Description for Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities
Hardback. Editor(s): Wymer, Walter W., Jr. Series: Applying Quality of Life Research. Num Pages: 389 pages, 16 black & white illustrations, 27 colour illustrations, biography. BIC Classification: KJS; MBNH. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 757.
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
Product Details
Publisher
Springer International Publishing AG Switzerland
Number of pages
389
Format
Hardback
Publication date
2015
Series
Applying Quality of Life Research
Condition
New
Weight
743g
Number of Pages
389
Place of Publication
Cham, Switzerland
ISBN
9783319198682
SKU
V9783319198682
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Walter Wymer (Ed.)
Professor Wymer's scholarly work includes nine books, and numerous journal articles and conference presentations. His primary areas of research include nonprofit marketing, social marketing, brand strength/loyalty, and scale development. Secondary areas include the history of marketing thought, macromarketing, and corporate social responsibility. He is an Associate Editor for the European Journal of Marketing. Previously, he has served as Editor of ... Read more
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