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Understanding Hard to Maintain Behaviour Change
Ron Borland
€ 69.35
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Description for Understanding Hard to Maintain Behaviour Change
Paperback. Presents an integrative theory of hard-to-maintain behaviours, which includes hard-to-reduce or eliminate behaviours such as smoking and other drug use, overconsumption of food or unsafe sex, and hard to- sustain behaviours such as exercise and sun-safe behaviours. Series: Addiction Press. Num Pages: 252 pages, black & white illustrations, black & white tables, figures. BIC Classification: JM; MBN; VSP. Category: (P) Professional & Vocational. Dimension: 244 x 169 x 13. Weight in Grams: 396.
The book presents an integrative theory of hard-to-maintain behaviours, that includes hard-to-reduce or eliminate behaviours like smoking and other drug use, overconsumption of food or unsafe sex, and hard-to-sustain behaviours like exercise and sun-safe behaviours. Most of the examples come from the author's work on tobacco smoking, but it is relevant to anyone who is concerned to understand why some forms of desirable behaviour are so hard to achieve, and to those trying to help people change. It also has important implications for public health campaigns and for the development of policies to nudge behaviour in desirable ways.
The ... Read more
The book presents an integrative theory of hard-to-maintain behaviours, that includes hard-to-reduce or eliminate behaviours like smoking and other drug use, overconsumption of food or unsafe sex, and hard-to-sustain behaviours like exercise and sun-safe behaviours. Most of the examples come from the author's work on tobacco smoking, but it is relevant to anyone who is concerned to understand why some forms of desirable behaviour are so hard to achieve, and to those trying to help people change. It also has important implications for public health campaigns and for the development of policies to nudge behaviour in desirable ways.
The ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Number of pages
252
Condition
New
Series
Addiction Press
Number of Pages
256
Place of Publication
New York, United States
ISBN
9781118572931
SKU
V9781118572931
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Ron Borland
Ron Borland PhD is the Nigel Gray Distinguished Fellow in Cancer Prevention, at the Cancer Council Victoria, Australia where he has worked since 1986. He also has honorary appointments at the University of Melbourne and Monash University. His background is in psychology with degrees from Monash University and the University of Melbourne. Prior to joining the Cancer Council, he worked ... Read more
Reviews for Understanding Hard to Maintain Behaviour Change
“Borland has written a succinct but powerful account of hard to maintain behaviour changes and the next step is to integrate this into services so that the model can be empirically tested and refined.” (Drugs, Education, Prevention and Policy, 27 October 2015)