International Place Branding Yearbook 2011: Managing Reputational Risk
Go, Frank M., Govers, Robert
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Description for International Place Branding Yearbook 2011: Managing Reputational Risk
Hardcover. The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. Num Pages: 267 pages, 49 black & white illustrations, biography. BIC Classification: KJC; KJK; KJSA; RP. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 21. Weight in Grams: 558.
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Product Details
Format
Hardback
Publication date
2011
Publisher
Palgrave Macmillan
Number of pages
272
Condition
New
Number of Pages
213
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230279537
SKU
V9780230279537
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Go, Frank M., Govers, Robert
TOM ADAMS Chief Digital Officer, Future Brand Worldwide SIMON ANHOLT Member of the UK Foreign and Commonwealth Office Public Diplomacy Board, and Independent Policy Adviser GREGORY J.ASHWORTH University of Groningen, the Netherlands GUIDO BERENS Assistant Professor of Corporate Communication, Rotterdam School of Management, Erasmus University, the Netherlands ERIK BRAUN ED BURGHARD Executive Director, Ohio Business Development Coalition, USA THOMAS CROMWELL ... Read more
Reviews for International Place Branding Yearbook 2011: Managing Reputational Risk
"The 2011 version of the International Place Branding Yearbook builds on the achievements of its 2010 predecessor and provides a stimulating read for all those interested in this field. The focus of several chapters on measuring place branding activity is a particularly valuable contribution." - Keith Dinnie, PhD, Director, Centre for Nation Branding 'A good reputation in ... Read more