Designing Surveys
Johnny Blair
€ 104.39
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Description for Designing Surveys
paperback. This new edition accounts for the latest developments in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing Num Pages: 440 pages, colour illustrations. BIC Classification: GPS; JHBC. Category: (U) Tertiary Education (US: College). Dimension: 226 x 152 x 20. Weight in Grams: 576.
Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a "how-to" guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the ... Read more
Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a "how-to" guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the ... Read more
Product Details
Publisher
SAGE Publications Inc United States
Number of pages
440
Format
Paperback
Publication date
2013
Condition
New
Weight
599g
Number of Pages
440
Place of Publication
Thousand Oaks, United States
ISBN
9781412997348
SKU
V9781412997348
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Johnny Blair
Johnny Blair is an independent consultant. Previously, he was a principal scientist and senior survey methodologist at Abt Associates Inc., where he directed the Cognitive Testing Laboratory. He has conducted research on sampling rare populations, measurement error in proxy reporting, and cognitive interviewing for pretesting survey instruments. He has been a member of the Design and Analysis Committee, which provides ... Read more
Reviews for Designing Surveys
“This book has much to recommend it. The authors succeed in pulling off some difficult balancing acts. They manage to introduce a good deal of material in a concise package. They cover key topics in practical, accessible terms, but not in simple cookbook terms. The entire survey research process is covered in a way that helps students appreciate how steps ... Read more