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Mario Callegaro - Web Survey Methodology (Research Methods for Social Scientists) - 9780857028617 - V9780857028617
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Web Survey Methodology (Research Methods for Social Scientists)

€ 70.12
FREE Delivery in Ireland
Description for Web Survey Methodology (Research Methods for Social Scientists) Paperback. .
Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet ... Read more

Product Details

Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2015
Series
Research Methods for Social Scientists
Condition
New
Weight
585g
Number of Pages
344
Place of Publication
London, United Kingdom
ISBN
9780857028617
SKU
V9780857028617
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2

Reviews for Web Survey Methodology (Research Methods for Social Scientists)
This is an excellent, academic standard, book that every serious market researcher should own and consult. The authors have compiled an immense amount of useful and well-referenced information about every aspect of web surveys, creating an invaluable resource.
Ray Poynter The authors guide us through the whole survey process and include modern developments, such as paradata and mobile surveys. ... Read more

Goodreads reviews for Web Survey Methodology (Research Methods for Social Scientists)


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