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Planning Research in Hospitality and Tourism
Levent Altinay
€ 104.31
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Description for Planning Research in Hospitality and Tourism
Paperback. Num Pages: 344 pages, 39 colour illustrations, 20 black & white tables, 28 colour illustrations, 11 colour line. BIC Classification: GPS; KNSG; KNSH; KNSP. Category: (UU) Undergraduate. Dimension: 193 x 280 x 20. Weight in Grams: 732.
Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students' understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been ... Read more
Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students' understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
332
Place of Publication
London, United Kingdom
ISBN
9781138852167
SKU
V9781138852167
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-10
About Levent Altinay
Levent Altinay is Professor of Strategy and Entrepreneurship and Research Area Leader for Oxford School of Hospitality Management at Oxford Brookes University, UK. His research interests are in the areas of entrepreneurship, strategic alliances and international business. His work has been published in Journal of Business Research, International Small Business Journal, Journal of Small Business Management, Journal of Services Marketing, ... Read more
Reviews for Planning Research in Hospitality and Tourism
This is a comprehensively crafted book in hospitality and tourism research with international perspective that includes both quantitative and qualitative approaches with appropriate research strategies, designs, and analysis and techniques for each research perspective. Anyone who engages in hospitality and tourism research and use research findings in decision making regardless of the context would find the book very useful and ... Read more