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Business Chinese
Jiaying Howard
€ 45.38
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Description for Business Chinese
Paperback. The book aims to develop competence in advanced Chinese particularly on business content. It presents the language in both content and context - the language and content is context embedded. Tailored to the learners' communication need, the book integrates the oral language (listening and speaking) with the written language (reading and writing). Num Pages: 250 pages. BIC Classification: 2GDC; CJB. Category: (P) Professional & Vocational. Dimension: 184 x 260 x 18. Weight in Grams: 708.
The book aims to develop competence in advanced Chinese particularly on business content. In contrast to the normal practice that language is taught in isolation from substantive content, Business Chinese presents the language in both content and context-the language and content is firmly context embedded. When using the book, learners need to integrate their language skills and content knowledge to accomplish the learning tasks. To keep abreast of the real business world, all the texts and exercises are authentic materials coming from Mainland China, Taiwan and Hong Kong. Tailored to the learners' communication need, the book integrates the oral language ... Read more
The book aims to develop competence in advanced Chinese particularly on business content. In contrast to the normal practice that language is taught in isolation from substantive content, Business Chinese presents the language in both content and context-the language and content is firmly context embedded. When using the book, learners need to integrate their language skills and content knowledge to accomplish the learning tasks. To keep abreast of the real business world, all the texts and exercises are authentic materials coming from Mainland China, Taiwan and Hong Kong. Tailored to the learners' communication need, the book integrates the oral language ... Read more
Product Details
Format
Paperback
Publication date
2005
Publisher
The Chinese University Press
Condition
New
Number of Pages
311
Place of Publication
Hong Kong, Hong Kong
ISBN
9789629962166
SKU
V9789629962166
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jiaying Howard
Jiaying Howard is currently Professor and Chinese Program Head at the Graduate School of Languages and Educational Linguistics, Monetary Institute of International Studies; prior to that she was a lecturer at the Shanghai Institute of Foreign Trade. She received her Ph.D. in International Education from the University of California, Santa Barbara. Tsengtseng Chang is a curriculum and material development specialist, ... Read more
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