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Priceless
William Poundstone
€ 16.99
€ 13.21
FREE Delivery in Ireland
Description for Priceless
Paperback. Revealing how everday pricing manipulates us. Num Pages: 352 pages. BIC Classification: JFFT; JMH; KC. Category: (G) General (US: Trade). Dimension: 198 x 131 x 24. Weight in Grams: 330.
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.
Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to
anyone who buys, sells, or negotiates.
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.
Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to
anyone who buys, sells, or negotiates.
Product Details
Publisher
Oneworld Publications United Kingdom
Number of pages
344
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
352
Place of Publication
London, United Kingdom
ISBN
9781851688296
SKU
V9781851688296
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About William Poundstone
William Poundstone is the author of more than ten non-fiction books, including Fortune’s Formula, which was the Amazon Editors’ Pick for #1 non-fiction book of 2005. Poundstone has written for The New York Times, Psychology Today, Esquire, Harpers, The Economist, and Harvard Business Review. He has appeared on the Today Show, The David Letterman Show and hundreds of radio talk-shows ... Read more
Reviews for Priceless
"Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse."
The Times
"[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. ... Read more
The Times
"[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. ... Read more