"This is a sophisticated yet accessible introduction to the topic of social identity, in all its richness and complexity. Focusing less on what identity is than on how it works, Jenkins shows how identity emerges from the interplay of self-identification and external categorization in a wide range of settings. His is quite simply the best available treatment of this important yet elusive subject." - Professor Rogers Brubaker, Department of Sociology, University of California, Los Angeles "There is a very good reason why this book has been in print for the past two decades. It is by far the best and most comprehensive critical introduction to identity studies. Jenikins is an astute analyst who is capable of making highly complex social phenomena understandable to the non-expert audience. This is a very well-structured and insightful, yet highly accessible text. I have no doubt that this new updated and revised edition will, yet again, prove to be a major success." - Professor Siniša Malešević, University College, Dublin "Jenkins’s book remains the best book there is on the topic of social identity. Over the years I have continued to refer my undergraduate and graduate students to this key work. Unfailingly, they have found it useful and provocative. This book remains as fresh and illuminating as it was when it first came out. A must read." - Michele Lamont, Professor of Sociology and African and African-American Studies, Harvard University