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9%OFFSarah Arnold - Television, Technology and Gender: New Platforms and New Audiences - 9781780769769 - V9781780769769
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Television, Technology and Gender: New Platforms and New Audiences

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Description for Television, Technology and Gender: New Platforms and New Audiences Hardback. Series: Library of Gender and Popular Culture. Num Pages: 256 pages. BIC Classification: JFCA; JFDT; JFSJ. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 138 x 25. .
The way we watch television is changing. While consumption of traditional broadcast television is going down, consumption of non-traditional platform television including subscription viewing, box-set series and online streaming is going up. This is the first study to consider the ways in which recent technologies of television can be understood in terms of the gendering of audiences. Taking a viewer-based approach, Sarah Arnold shows how old claims that television is a female medium are now being called into question, due to changes in the spatial practices of viewing and developments in content. Though film has commonly been characterised as 'masculine' ... Read more

Product Details

Format
Hardback
Publication date
2018
Publisher
Bloomsbury Publishing PLC United Kingdom
Number of pages
256
Condition
New
Series
Library of Gender and Popular Culture
Number of Pages
256
Place of Publication
, United Kingdom
ISBN
9781780769769
SKU
V9781780769769
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50

About Sarah Arnold
Sarah Arnold is Lecturer in Film and Digital Media at University College Falmouth (UK). She is the author of Maternal Horror: Melodrama and Motherhood (2013) and co author, with Mark De Valk, of The Film Handbook (2013).

Reviews for Television, Technology and Gender: New Platforms and New Audiences
Gender and Early Television makes an important contribution to our understanding of women’s relationship to this new medium in its formative years. ... this is a highly engaging and insightful read that throws much needed new light on an under-researched topic.
Critical Studies in Television
Interrogating television’s roots in theater and vaudeville, this smart new book shows how ... Read more

Goodreads reviews for Television, Technology and Gender: New Platforms and New Audiences


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