"This timely collection offers an extensive and thought-provoking range of insights into contemporary feminist debates around sexual subjectivity and citizenship, postfeminist identity and consumerism, and the constructions of femininity in relation to 'race', religion, migration, national security and generation. It represents both an important and refreshing contribution to the advancement of feminist media research." - Cynthia Carter, Cardiff University, UK ... Read more "New Femininities is an outstanding collection of theoretically rich and engaging essays that analyze how the global project of neoloberalism has coopted many of the basic tenets of feminism in corporately shrewd and often reactionary ways while selling all this as female empowerment. New Femininities is especially strong in showing how various media have worked to constitute new female subjectivities that are deeply contradictory. A very smart, timely and important anthology." - Susan J. Douglas, Professor of Communication Studies, University of Michigan, USA, and author of The Rise of Enlightened Sexism "Rosalind Gill and Christina Scharff's edited collection, New Femininities: Postfeminism, Neoliberalism and Subjectivity, provides an excellent road map for understanding gender, contemporary media and pop culture today. Across twenty original essays, this book grapples with the pressures and opportunities afforded to women across a range of transnational media forms, including magazines, adverts, the web, reality TV shows, and diasporic cinema." - Feminist Memory, 2014 Show Less