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The Material Child: Growing up in Consumer Culture
David Buckingham
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Description for The Material Child: Growing up in Consumer Culture
Paperback. * An original examination of the effects of consumer culture on children. * Draws on a major study the author was commissioned to lead for the UK Government on this topic. * Written by one of the world's top scholars on childhood and media/culture. Num Pages: 256 pages. BIC Classification: JFFT; JFSP1. Category: (P) Professional & Vocational. Dimension: 155 x 229 x 21. Weight in Grams: 416.
Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture?
The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education.
In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for ... Read more
Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture?
The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education.
In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for ... Read more
Product Details
Publisher
John Wiley and Sons Ltd
Number of pages
256
Format
Paperback
Publication date
2011
Condition
New
Weight
415g
Number of Pages
256
Place of Publication
Oxford, United Kingdom
ISBN
9780745647715
SKU
V9780745647715
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About David Buckingham
David Buckingham is Professor of Education at the Institute of Education, University of London and Visiting Professor at the Norwegian Centre for Child Research, NTNU Trondheim.
Reviews for The Material Child: Growing up in Consumer Culture
"The Material Child is well-structured, easy to read and informative ... By using a sociocultural approach, Buckingham highlights the importance of examining the 'whole picture' rather than just focusing on individual aspects of consumption. The Material Child has wide appeal and will be of interest to individuals working in childhood or cultural studies, education, media, marketing and politics." Cultural ... Read more