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Andrea Bieberstein - An Investigation of Women´s and Mens Perceptions and Meanings Associated with Food Risks - 9783658032746 - V9783658032746
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An Investigation of Women´s and Mens Perceptions and Meanings Associated with Food Risks

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Description for An Investigation of Women´s and Mens Perceptions and Meanings Associated with Food Risks Paperback. Num Pages: 317 pages, 15 black & white illustrations, 19 black & white tables, biography. BIC Classification: JFF. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 442.

Concern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological risks than women, which is also the case for food risks. At the same time it is criticized that these differences are often exaggerated, similarities overlooked, and systematic investigations are lacking. Andrea Bieberstein gives a comprehensive overview of theoretical approaches to risk perception and empirical work that has been conducted in the ... Read more

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Product Details

Format
Paperback
Publication date
2013
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
317
Condition
New
Number of Pages
317
Place of Publication
Weisbaden, Germany
ISBN
9783658032746
SKU
V9783658032746
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Andrea Bieberstein
Dr. Andrea Bieberstein is a postdoctoral researcher at the department of Marketing and Consumer Research at Technische Universität München, Munich, Germany.

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