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Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
Terence E. McDonnell
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Description for Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
Hardcover. Num Pages: 264 pages. BIC Classification: JFFH2. Category: (P) Professional & Vocational. Dimension: 238 x 294 x 20. Weight in Grams: 488.
We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass ... Read more
We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
University Of Chicago Press
Condition
New
Number of Pages
264
Place of Publication
, United States
ISBN
9780226382012
SKU
V9780226382012
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Terence E. McDonnell
Terence E. McDonnell is the Kellogg Assistant Professor of Sociology at the University of Notre Dame.
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