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Best Laid Plans
Terence E. McDonnell
€ 41.99
€ 32.69
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Description for Best Laid Plans
Paperback. Num Pages: 264 pages. BIC Classification: JFFH2. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 15. Weight in Grams: 363.
We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass ... Read more
We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a candidate, or take active steps to improve their health. But once these campaigns leave the controlled environments of focus groups, advertising agencies, and stakeholder meetings to circulate, the public interprets and distorts the campaigns in ways their designers never intended or dreamed. In Best Laid Plans, Terence E. McDonnell explains why these attempts at mass ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
The University of Chicago Press United States
Number of pages
264
Condition
New
Number of Pages
264
Place of Publication
, United States
ISBN
9780226382159
SKU
V9780226382159
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Terence E. McDonnell
Terence E. McDonnell is the Kellogg Assistant Professor of Sociology at the University of Notre Dame.
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