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Changeology: How to enable groups, communities and societies to do things they’ve never done before
Les Robinson
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Description for Changeology: How to enable groups, communities and societies to do things they’ve never done before
Paperback. 'Changeology' is about influencing the behaviour of human beings for the better. The book is relevant to change projects both large and small, and in almost any area of activity, but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, tobacco and drug use. Num Pages: 272 pages, Illustrations. BIC Classification: JFF; KJM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 159 x 20. Weight in Grams: 514.
A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better. The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology and lessons from projects that have worked. Changeology simplifies a vast body of theory and practice into six ... Read more
A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better. The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology and lessons from projects that have worked. Changeology simplifies a vast body of theory and practice into six ... Read more
Product Details
Publisher
Bloomsbury Publishing PLC
Number of pages
272
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
272
Place of Publication
, United Kingdom
ISBN
9780857840615
SKU
V9780857840615
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Les Robinson
Les Robinson was a social marketer who wondered why his campaigns sometimes fizzled and decided to find out why. In his early years he lent communication finesse to citizen campaigns against sand mining, freeways, landfills and Sydney’s only waste incinerator (now closed), which sparked his interest in social change. He is now Australia’s most experienced and knowledgeable change facilitator, consultant ... Read more
Reviews for Changeology: How to enable groups, communities and societies to do things they’ve never done before
A beguilingly simple framework for effective social change illustrated with loads of helpful and inspiring examples. Thought provoking at every turn, I finished the book buzzing with new ideas to try out in my own work.
Nigel Topping, Chief Innovation Officer, Carbon Disclosure Project
Nigel Topping, Chief Innovation Officer, Carbon Disclosure Project