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7%OFFSteven M. Gelber - Horse Trading in the Age of Cars: Men in the Marketplace - 9780801889974 - V9780801889974
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Horse Trading in the Age of Cars: Men in the Marketplace

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Description for Horse Trading in the Age of Cars: Men in the Marketplace Hardback. Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile. Series: Gender Relations in the American Experience. Num Pages: 248 pages, 7, 7 black & white halftones. BIC Classification: 1KBB; JFFT; KJS; KNPR; WGCB. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 152 x 22. Weight in Grams: 499.
The trading, selling, and buying of personal transport has changed little over the past one hundred years. Whether horse trading in the early twentieth century or car buying today, haggling over prices has been the common practice of buyers and sellers alike. Horse Trading in the Age of Cars offers a fascinating study of the process of buying an automobile in a historical and gendered context. Steven M. Gelber convincingly demonstrates that the combative and frequently dishonest culture of the showroom floor is a historical artifact whose origins lie in the history of horse trading. Bartering and bargaining were ... Read more

Product Details

Format
Hardback
Publication date
2008
Publisher
Johns Hopkins University Press United States
Number of pages
248
Condition
New
Series
Gender Relations in the American Experience
Number of Pages
248
Place of Publication
Baltimore, MD, United States
ISBN
9780801889974
SKU
V9780801889974
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Steven M. Gelber
Steven M. Gelber is a professor of history at Santa Clara University and author of Hobbies: Productive Leisure and the Culture of Work in America.

Reviews for Horse Trading in the Age of Cars: Men in the Marketplace
Gelber offers vivid portraits of several automotive flim-flam artists, and he captures the antics of dealers like Earl 'Madman' Muntz, who revolutionized auto sales in the 1940s and early '50s by creating a sales-crazed character for his advertising.
John Stoll Wall Street Journal.com 2008 Whatever cultural and economic factors keep horse trading alive in the age of cars and ... Read more

Goodreads reviews for Horse Trading in the Age of Cars: Men in the Marketplace


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