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Varsity Green: A Behind the Scenes Look at Culture and Corruption in College Athletics
Mark Yost
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Description for Varsity Green: A Behind the Scenes Look at Culture and Corruption in College Athletics
Hardback. This book is a no-nonsense look at the business, economics, and culture of college sports. Num Pages: 208 pages, 5 tables. BIC Classification: 1KBB; JFFX; KC; WS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 5817 x 3887 x 712. Weight in Grams: 485.
In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor.
Money in college sports is nothing new. But readers will be amazed at the alarming depth and breadth of influence, both financial and otherwise, that college sports ... Read more
In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor.
Money in college sports is nothing new. But readers will be amazed at the alarming depth and breadth of influence, both financial and otherwise, that college sports ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
Stanford University Press United States
Number of pages
208
Condition
New
Number of Pages
208
Place of Publication
Palo Alto, United States
ISBN
9780804769693
SKU
V9780804769693
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Mark Yost
Mark Yost has written about the business of sports for The Wall Street Journal, Sports Business Journal and other publications for more than 20 years. His work has also appeared in The New York Times, Sports Illustrated, and SmartMoney. A native of Brooklyn and a lifelong Yankees fan, he lives in Chicago with his son, George.
Reviews for Varsity Green: A Behind the Scenes Look at Culture and Corruption in College Athletics
"Mark Yost lays bare the sordid details of the corrupting influence big money has on college athletics and academic integrity at many of our institutions of higher learning. The writing is entertaining, the facts disturbing."
Dennis Coates, Department of Economics
UMBC
"According to veteran sports-business journalist Yost, there never was a 'golden era' of college sports, when ... Read more
Dennis Coates, Department of Economics
UMBC
"According to veteran sports-business journalist Yost, there never was a 'golden era' of college sports, when ... Read more