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Brand Aid: Shopping Well to Save the World
Lisa Ann Richey
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Description for Brand Aid: Shopping Well to Save the World
Paperback. Series: Quadrant Book. Num Pages: 288 pages, 12 b&w illustrations, 5 tables. BIC Classification: JFFT; JKSN1. Category: (G) General (US: Trade). Dimension: 145 x 218 x 16. Weight in Grams: 326.
“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy.
In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance ... Read more
“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy.
In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
University of Minnesota Press United States
Number of pages
288
Condition
New
Series
Quadrant Book
Number of Pages
288
Place of Publication
Minnesota, United States
ISBN
9780816665464
SKU
V9780816665464
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Lisa Ann Richey
Lisa Ann Richey is professor of international development studies at Roskilde University. She is the author of Population Politics and Development: From the Policies to the Clinics. Stefano Ponte is senior researcher at the Danish Institute for International Studies. He is the coauthor of Trading Down: Africa, Value Chains, and the Global Economy and The Coffee Paradox: Global Markets, Commodity ... Read more
Reviews for Brand Aid: Shopping Well to Save the World
"There is a desperate need for critical intervention in debates about Product RED and other manifestations of development capitalism. Brand Aid, a smart and edgy book, deftly meets that need. It asks big, penetrating questions about production, consumption, and global inequality and it answers them in rich and provocative ways." —Samantha King, Queens University "Brand Aid is an original and ... Read more