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Effective Risk Communication: A Message-Centered Approach (Food Microbiology and Food Safety)
Sellnow, Timothy L., Ulmer, Robert R., Seeger, Matthew W., Littlefield, Robert
€ 64.29
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Description for Effective Risk Communication: A Message-Centered Approach (Food Microbiology and Food Safety)
Hardcover. Written for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a best-practice approach as a grounded theory for process improvement. Series: Food Microbiology and Food Safety. Num Pages: 185 pages, 18 black & white illustrations, biography. BIC Classification: JKS; MBN. Category: (P) Professional & Vocational. Dimension: 242 x 157 x 17. Weight in Grams: 450.
Coordination of risk assessments and risk communication strategies requires information sharing and establishing networks of working relationships between groups and agencies. Establishing these relationships necessitates overcoming - stitutional, cultural, and political boundaries. Signi?cant barriers exist between r- ulatory agencies and industry groups. Traditionally, these groups have mistrusted one another, and cooperation and collaboration, including sharing information, c- respondingly has been limited. The adoption of radio frequency identi?cation te- nology for tracking livestock, for example, has been met with signi?cant resistance due in part to mistrust between regulatory agencies and producers (Veil, 2006). In the food industry, the need for coordination ... Read more
Coordination of risk assessments and risk communication strategies requires information sharing and establishing networks of working relationships between groups and agencies. Establishing these relationships necessitates overcoming - stitutional, cultural, and political boundaries. Signi?cant barriers exist between r- ulatory agencies and industry groups. Traditionally, these groups have mistrusted one another, and cooperation and collaboration, including sharing information, c- respondingly has been limited. The adoption of radio frequency identi?cation te- nology for tracking livestock, for example, has been met with signi?cant resistance due in part to mistrust between regulatory agencies and producers (Veil, 2006). In the food industry, the need for coordination ... Read more
Product Details
Format
Hardback
Publication date
2008
Publisher
Springer
Condition
New
Series
Food Microbiology and Food Safety
Number of Pages
185
Place of Publication
New York, NY, United States
ISBN
9780387797267
SKU
V9780387797267
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Sellnow, Timothy L., Ulmer, Robert R., Seeger, Matthew W., Littlefield, Robert
Timothy L. Sellnow is a Professor Risk Communication in the Department of Communication at the University of Kentucky, Lexington, Kentucky. Robert R. Ulmer is a Professor of Communication and Chair in the Department of Speech Communication at the University of Arkansas--Little Rock, Little Rock, Arkansas. Matthew Seeger is a Professor of Communication and Chair in the ... Read more
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