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Pinpointing Affluence in the 21st Century
Judith E. Nichols
€ 41.99
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Description for Pinpointing Affluence in the 21st Century
Hardback. Num Pages: 325 pages, bibliography, references, index. BIC Classification: ABQ; JKSN1; KJS; KJVX. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 173 x 29. Weight in Grams: 740.
Many fund raisers mistakenly believe that the desire to be philanthropic drives the giving process. Not so. Philanthropy, as Dr Judith Nichols explains in this powerful new edition of 'Pinpointing Affluence', is "the end result of a logical chain of events that shapes an individual's thinking and concerns. If fund raisers don't understand the environment that individuals inhabit, we miss the clues that enable us to facilitate that person towards meaningful giving." What are these clues? Dr Nichols helps you to find them using the demographic and psychographic information that savvy marketers have been using for years. As in the ... Read more
Many fund raisers mistakenly believe that the desire to be philanthropic drives the giving process. Not so. Philanthropy, as Dr Judith Nichols explains in this powerful new edition of 'Pinpointing Affluence', is "the end result of a logical chain of events that shapes an individual's thinking and concerns. If fund raisers don't understand the environment that individuals inhabit, we miss the clues that enable us to facilitate that person towards meaningful giving." What are these clues? Dr Nichols helps you to find them using the demographic and psychographic information that savvy marketers have been using for years. As in the ... Read more
Product Details
Format
Hardback
Publication date
2001
Publisher
Bonus Books Inc United States
Number of pages
325
Condition
New
Number of Pages
325
Place of Publication
Lanham, United States
ISBN
9781566251655
SKU
V9781566251655
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Judith E. Nichols
Judith Nichols PhD CFRE
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