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Black Dogs and Blue Words
Kimberly K. Emmons
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Description for Black Dogs and Blue Words
Paperback. Num Pages: 230 pages, black & white illustrations. BIC Classification: JFSJ; JKSM; MBPK. Category: (G) General (US: Trade). Dimension: 233 x 167 x 13. Weight in Grams: 348.
His "black dog"--that was how Winston Churchill referred to his own depression. Today, individuals with feelings of sadness and irritability are encouraged to "talk to your doctor." These have become buzz words in the aggressive promotion of wonder-drug cures since 1997, when the Food and Drug Administration changed its guidelines for the marketing of prescription pharmaceuticals.
Black Dogs and Blue Words analyzes the rhetoric surrounding depression. Kimberly K. Emmons maintains that the techniques and language of depression marketing strategies--vague words such as "worry," "irritability," and "loss of interest"--target women and young girls and encourage self-diagnosis and self-medication. ... Read more
His "black dog"--that was how Winston Churchill referred to his own depression. Today, individuals with feelings of sadness and irritability are encouraged to "talk to your doctor." These have become buzz words in the aggressive promotion of wonder-drug cures since 1997, when the Food and Drug Administration changed its guidelines for the marketing of prescription pharmaceuticals.
Black Dogs and Blue Words analyzes the rhetoric surrounding depression. Kimberly K. Emmons maintains that the techniques and language of depression marketing strategies--vague words such as "worry," "irritability," and "loss of interest"--target women and young girls and encourage self-diagnosis and self-medication. ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Rutgers University Press United States
Number of pages
230
Condition
New
Number of Pages
230
Place of Publication
New Brunswick NJ, United States
ISBN
9780813571423
SKU
V9780813571423
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Kimberly K. Emmons
KIMBERLY K. EMMONS is an associate professor of English and director of composition at Case Western Reserve University. She has contributed to medical rhetoric collections and writing journals.
Reviews for Black Dogs and Blue Words
"Black Dogs and Blue Words is written in an accessible, clear style that will appeal to both experts and non-experts alike. In the field of rhetoric, this book is a major addition that aims to open up the gendered behaviors of depression in person/patient care. Emmons's text crosses disciplines in a way that is comprehensible to a wide audience."
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